|Enter the Secret Door|
The concept is really quite simple--give people a door through which they pass to arrive at random and interesting places on earth, all thanks to Google Street View. The locations have been carefully curated to be interesting and invite exploration.
Your experience will be different than mine, but I entered the Secret Door and found myself at a rave in Stockholm. Another click brought me to the floor of the ocean. Then I was standing in a comic book store. The experience invites engagement and makes it easy to share through social networks.
"The Secret Door" succeeded in getting people talking quickly after launch. Within a day or two, the site had generated 350 tweets, over 1,500 Facebook Likes and over 250 Google +1's, and it is still trending upward thanks to articles in Venture Beat and Technorati. I will be curious to see if all this sharing amounts to additional business for Safestyle UK, but the links and traffic certainly are boosting the firm's SEO.
Most brands and categories are more interesting and relevant to consumers' daily lives than a company that makes double-glazed windows. "The Secret Door" shows how to overcome attention challenges and create conversations by bringing a bit of creativity and furnishing a worthwhile experience with which consumers want to engage.
Click below. Where will you end up?
The Secret Door is presented by Safestyle UK