tag:blogger.com,1999:blog-6187396913880956540.post5575156188631153534..comments2024-03-03T09:54:30.438-05:00Comments on Experience: The Blog: The Absolutely Meaningless Facebook LikeAugie Rayhttp://www.blogger.com/profile/11717746847853655184noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-6187396913880956540.post-77313414486776031812011-07-07T22:49:48.903-04:002011-07-07T22:49:48.903-04:00Glen, I like the way you think, but I'm not ho...Glen, I like the way you think, but I'm not holding my breath. I think the chance Facebook decides to replace the "like" button at this stage of the game is very unlikely. But, it would be a great sign of Facebook's commitment to accuracy and authenticity if it chose to implement different levels of following/liking/recommending a brand.Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-75671011402630768792011-07-07T22:23:19.536-04:002011-07-07T22:23:19.536-04:00FB could easily enough implement some of the sugge...FB could easily enough implement some of the suggestions, putting in a recommend button or " it could easily implement a "Recommend this brand" or "I'm a fan"" as stated. It would simply depreciate the like button. Would not be the first time a company does that. Wouldn't that throw the snake oil salesmen for a loop?Glenhttps://www.blogger.com/profile/08398631339529861557noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-27083252896242823692011-07-07T21:06:01.001-04:002011-07-07T21:06:01.001-04:00Eric, thanks for the comments. It's been inte...Eric, thanks for the comments. It's been interesting to see the positive comments here and on Twitter. Apparently I am far from alone in feeling Facebook "likes" have missed the boat. It really is too bad, since Facebook could've derived even more value out of allowing consumers to designate the brands in which they have true trust and affinity!Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-69874015711382336932011-07-07T21:03:20.999-04:002011-07-07T21:03:20.999-04:00Tom, a brand recently collect two million new fans...Tom, a brand recently collect two million new fans in one day. One day! This was done via a deal with Zynga and a Farmville promotion. The games being played (no pun intended toward Zynga) with "likes" are ridiculous, and I'm with you--there's a lot of snake oil being sold!Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-21289851004747900432011-07-07T11:18:29.417-04:002011-07-07T11:18:29.417-04:00So true. I had not seen the ExactTarget stats befo...So true. I had not seen the ExactTarget stats before, reading them another way, you could say "61% of people who like brands do not intend Like to be a recommendation" <br /><br />As you say, that makes Likes not only useless, but outright misleading. And campaigns like the Photo Contest you mention are the result, with marketers chasing Likes when they really should be focused on driving the emotion like could have represented. <br /><br />-- @wittlakeEric Wittlakehttps://www.blogger.com/profile/13703324767986073003noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-84153012271445722332011-07-07T10:42:51.342-04:002011-07-07T10:42:51.342-04:00Brands have historically always overestimated the ...Brands have historically always overestimated the opinion that the market has of them... on all levels. Generally, they believe they're more visible, well-liked and have higher customer satisfaction than is actually the case. So anything that backs up those false beliefs is automatically regarded as reliable. The beauty of the web is its trackability and measurability. But businesses still rely on the stuff they can fudge: boasting about "hits" rather than tallying "page views", "bounce rates" or "conversion ratio." <br /><br />A Facebook like is the perfect measurement for those businesses, and the Social Media snake oil salesmen they hire. While "likes" do give you a quantifiable metric, it's important to keep it in its true perspective when viewed in the context of what it does, and does not mean.Tom Snyderhttps://www.blogger.com/profile/02162772793397843940noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-81436527240307077442011-07-07T09:29:56.100-04:002011-07-07T09:29:56.100-04:00Great thought, Tac. It is hard for Facebook to mo...Great thought, Tac. It is hard for Facebook to move backwards--to undo the damage done to the "Like." But Twitter can get it right--having started with "follow," it could easily implement a "Recommend this brand" or "I'm a fan" and create the value Facebook promised but has not yet delivered for brand advocacy.Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-20719686300347132672011-07-07T06:08:00.521-04:002011-07-07T06:08:00.521-04:00Great point Ray - "Had Facebook provided a me...Great point Ray - "Had Facebook provided a means for people to follow a brand without clicking the “like” button, the meaning of a “like” would be indisputable—a true signal of a person’s affinity for the brand"<br /><br />Would love to see this implemented. Maybe Twitter could capitalize on this with their rumored UI changes.Tac Andersonhttps://www.blogger.com/profile/15378868198109317740noreply@blogger.com