tag:blogger.com,1999:blog-6187396913880956540.post3398628350538251174..comments2024-03-03T09:54:30.438-05:00Comments on Experience: The Blog: Six Things To Avoid In Your Social Media Conference Presentation Augie Rayhttp://www.blogger.com/profile/11717746847853655184noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-6187396913880956540.post-65856425145644068372013-08-30T13:03:25.252-04:002013-08-30T13:03:25.252-04:00Judy,
I don't know that I've ever heard ...Judy, <br /><br />I don't know that I've ever heard a presenter ask for help in getting a session trending. That would turn me off! (That said, as a speaker, I don't mind when people find what I have to say worthy of sharing--I've learned to speak to people whose heads are down on their tablets and PCs.)<br /><br />The sentiment thing is right on, but I do wonder if someday the science of sentiment measurement might get good enough to be more reliable and shareable.<br /><br />Thanks for the dialog!<br />Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-76060152609267695552013-08-29T14:55:42.184-04:002013-08-29T14:55:42.184-04:00Oh could we please have a ban on "social medi...Oh could we please have a ban on "social media" presenters who implore their audiences: "Let's get this session/conference trending on Twitter!"<br /><br />In line with your criticisms about "findings" with no basis in data reality (or credibility), I'm really tired of overall event "sentiment analysis" being considered an important indicator of success. Particularly when it's the "I'm in the third row, where are you?" and "My chicken at lunch was dry." are included in the analysis.<br /><br />Wouldn't it be nice if a social media conference presenter told his or her audience: Don't feel the need to tweet my presentation. I'd rather you focus on getting as much information as possible out of this." <br /><br />BTW, I'm going to send a link to this post to the fellow who is responsible for Social Media Week Toronto (whom I've worked with in the past).....Judy Gombitahttps://www.blogger.com/profile/08468462247204489753noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-38759142185385767642013-08-29T12:16:01.288-04:002013-08-29T12:16:01.288-04:00Thanks, Jay! I should've included Convince &am...Thanks, Jay! I should've included Convince & Convert--another favorite source of info for me!Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-62059470177919269542013-08-29T11:43:38.105-04:002013-08-29T11:43:38.105-04:00Love this Augie -- spot on and double love the poi...Love this Augie -- spot on and double love the point about citing stats. Also a pet peeve of mine. <br /><br />Overall, speakers mail it in too often... likely because so many of these conferences don't compensate the speakers, so unless they work for a big company - there is a cost to preparing a conf preso. <br /><br />Too bad so many don't weigh this cost against the cost of lost opportunity -- instead of wowing the audience, they bore them or worse, anger them with lack of real insight and information. <br /><br />Converse Digitalhttps://www.blogger.com/profile/01681643963007445812noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-14962365178034860392013-08-29T11:35:09.790-04:002013-08-29T11:35:09.790-04:00Great post Augie ! 100% spot on. On the case studi...Great post Augie ! 100% spot on. On the case studies thing, I've been trying to surface good new ones for people with an every Thursday feature on Convince & Convert called Social Media Image of the Week. Jessica Gioglio from Dunkin Donuts writes them for us. Great examples of companies doing innovative things. Jay Baerhttps://www.blogger.com/profile/05634752033812779356noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-20356457331704459292013-08-28T17:50:43.124-04:002013-08-28T17:50:43.124-04:00Thanks for the feedback, Ken! (And when are we go...Thanks for the feedback, Ken! (And when are we going to get together again--we need to get something scheduled!)Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-5486962290687998092013-08-28T15:09:12.327-04:002013-08-28T15:09:12.327-04:00Augie, Kudos! All great points, especially the emp...Augie, Kudos! All great points, especially the emphasis on social results as business results. We don't need to be talking about direct SM ROI -- and shouldn't be, actually -- but there are plenty of relevant business metrics, as you noted, available to us. If this rule were somehow to be enforced, there'd be fewer but better pressos.<br /><br />Tom, I'd make the same point in re: "force the the subject matter to be presented only in its proper context as a tactical execution of an overall Marketing Strategy" All to often, org silos mean there is no SM "tactical execution of an overall Marketing Strategy." SM is in its own little world, as is lead gen, as is (traditional) Marketing, as is mobile... So, once again, if your rule was enforced there'd be fewer but better pressos.Anonymoushttps://www.blogger.com/profile/07758136538355249210noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-34762825954890886882013-08-28T12:45:32.454-04:002013-08-28T12:45:32.454-04:00Tom, I'm tempted to subscribe to your "no...Tom, I'm tempted to subscribe to your "no more social media conferences" edict except for two things: 1) I still like speaking at them (and do my best to leave the audience the better for it), and 2) I like the interpersonal connections and info I get 1x1. As for sitting in a hall and listening so speakers, I could frankly get 10x the info in 1/10th the time taking the same time to read blogs and news sites.<br /><br />Michael, I'm a fan of PeopleLinx, and it doesn't surprise me you guys would thing this way!Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-50383439468969536202013-08-28T11:07:24.420-04:002013-08-28T11:07:24.420-04:00Augie, what a fantastic post! Everyone talks about...Augie, what a fantastic post! Everyone talks about how quickly the space evolves, but few speakers pause to observe that audience sophistication has progressed at least as quickly. Yesterday's insights are today's cliches.<br /><br />I also really like your point about social media becoming social business. At PeopleLinx (where I work), we have a near-religious conviction that "it's not social media, it's social business." This stuff isn't about ads and clicks; it's about a new and fundamentally different way of working.<br /><br />Great stuff. I hope others read this, and take it to heart!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-77529146455362876202013-08-28T10:01:15.650-04:002013-08-28T10:01:15.650-04:00So it is with bittersweet sadness that I retire th...So it is with bittersweet sadness that I retire the 3 year old slide from my deck about Social Media ROI being like putting on pants before I go to work. ;) <br /><br />P.S. Your post is absolutely spot on on every point. I would even go step further and just call for a ban on Social Media conferences altogether. That would force the the subject matter to be presented only in its proper context as a tactical execution of an overall Marketing Strategy.Tom Snyderhttps://www.blogger.com/profile/02162772793397843940noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-34665229263506534252013-08-27T18:08:47.254-04:002013-08-27T18:08:47.254-04:00Scott, so true. It's a pain, but every time I...Scott, so true. It's a pain, but every time I present I spend a great deal of time to update my deck (if not start from scratch on a new one.)<br /><br />Dennis, I love the right analogy and storytelling is crucisl, but I am tired of complex social networks being diminished to being "like" something else. We stopped saying "Your website is like your digital 24/7 storefront. We no longer claim that "Banner ads are like online billboards." As platforms mature, so does out language. For five years I've heard social networks compared to the most inane things, and I'll admit that I am tired of it! <br /><br />That said, a great use of a metaphor or story is a terrific presentation strategy. I'd just urge folks to use it in the right place. Thanks! Augie Rayhttps://www.blogger.com/profile/11717746847853655184noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-71511382071118142602013-08-27T17:38:14.310-04:002013-08-27T17:38:14.310-04:00Augie -
What a great post. I wholeheartedly agree...Augie -<br /><br />What a great post. I wholeheartedly agree with everything you've said.<br /><br />However, I do violate your first rule and encourage others to do the same. I say this with pride because analogies and story telling can enrich the presentation and leave everyone with a story vs. 40 pages of stats or screenshots.<br /><br />I find that too many presenters leave the crowd bored. I want real case studies. I want actionable data. And I want it all wrapped in a pretty bow and with a story I can recall and share with others.<br /><br />If you do that (which you do all the time), then you can be a success!<br /><br />Thanks for challenging us, we need more of this to drive the industry and conferences forward.<br /><br />Dennis.Dennis jendershttps://www.blogger.com/profile/03332537242935151641noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-76058515227016458802013-08-27T16:40:56.007-04:002013-08-27T16:40:56.007-04:00"Don't merely brush the dust off the same..."Don't merely brush the dust off the same deck you have been using for years--say something new, something your audience has never heard from anyone else."<br /><br />Good advice for *any* presentation, not only those covering social media topics.Scotthttps://www.blogger.com/profile/17497225092424750111noreply@blogger.com