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photo credit: McDonalds via photopin (license) |
What's remarkable (or perhaps not) about this tale of corporate turnaround is that no one, including McDonald's CEO, is attributing it to any changes in traditional marketing. Virtually no mention is made of campaigns, advertising, content, social media, promotion or the like. This success story is all about customer experience--of changes not to messaging but to the product and service experience offered to consumers at each touchpoint.
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