Tuesday, June 24, 2008

Short Takes: 6.24.08

Here are some interesting XM and online marketing news items and links for your perusal:

  • Mobile Browsing Report: Opera is sharing what it knows about mobile browsing: 2.9 billion pages in May; US demographic is 80.6% male; and almost half of users over 28 years old. Check out more at http://www.opera.com/mobile_report/2008/05/

    BTW, if you have a WinMobile phone and aren't using Opera Mini to browse the Web, you have to download the free browser!

  • Fake Ad Wins at Cannes and Annoys the Brand Advertised: This is the weirdest marketing news I've heard in quite some time. According to Creative Cooler, "the ad world is chattering away about the JC Penney 'Speed Dressing' win at Cannes last week. The chatter isn't just about how this amusing spot won a Bronze Lion, but that the spot itself is a fake. JC Penney says it had nothing to do with it and is up in arms about the spot ruining the company's wholesome image." (Considering JCP's financial performance as of late, perhaps a little shakeup is in order. One blogger, commenting on this news, started his post with "JC Penney? They're still around?")

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