Sunday, March 9, 2008

Durex Humor Going Viral

For some brands, the brand attribute of edginess isn't right, but for condom and adult product company, Durex, edginess if perfectly appropriate. And in this ad, they mine inappropriate humor to maximum result.

This ad would never be run in the US, but more likely the spot was created for the internet and not for broadcast. In this case, being edgy was not only was appropriate for the brand but also vital for driving viral buzz and traffic online. The ad was launched a month ago and already has tens of thousands of hits on Google and over a third of a million views on YouTube. According to Alexa, the traffic rank for has risen by 50% in the last three months.

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