tag:blogger.com,1999:blog-6187396913880956540.post5836525604891833247..comments2009-05-08T14:23:41.293-05:00Augie Rayhttp://www.blogger.com/profile/11717746847853655184noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6187396913880956540.post-1170118884614907672009-05-08T14:23:00.000-05:002009-05-08T14:23:00.000-05:00Thanks Jeff. For those interested in Jeff's deep thinking in Lifetime Value and Social Media, visit: <A HREF="http://www.digitalsolid.com/2009/05/08/beware-of-confusing-a-social-networks-weak-mojo-with-gladwells-powerful-mavens/" REL="nofollow">http://www.digitalsolid.com/2009/05/08/beware-of-confusing-a-social-networks-weak-mojo-with-gladwells-powerful-mavens/</A>Augie Rayhttp://www.blogger.com/profile/02071008054820752066noreply@blogger.comtag:blogger.com,1999:blog-6187396913880956540.post-32787730556073500622009-05-08T14:12:00.000-05:002009-05-08T14:12:00.000-05:00I agree that they missed an opportunity, but it's understandable. Their perspective is advertising. Heck, it's their middle name. And although the power of social media is weak, it is more akin to direct response than it is to advertising.<br /><br />How weak is it? We're only able to do some triangulation, not direct measurement. But our guesses can be informed by research being done with how memes spread through a network.<br /><br />For what it's worth, I posted a blog entry about some of this research just an hour ago. It explores what network research can do to help us attribute lifetime value to customers who actively endorse a brand on a social network.Jeff Larchehttp://www.digitalsolid.comnoreply@blogger.com