Comments on Experience: The Blog: 2010: The Year Marketing Dies...

Great post to aware people.The key to effective ma...

2010-02-11T21:47:17.472-06:00

Great post to aware people.The key to effective marketing is a succinct, compelling marketing message, also referred to as an elevator pitch that is crafted from the customer's point of view. It should address your customers' pain points, explain your solution and differentiate your company from your competition. It must be memorable which is used consistently by everyone in your company and integrated into all of your marketing materials from proposals and emails to your website and print pieces.Developing a strong,effective marketing message is a process and not the product of a one-hour meeting. Involve key players in the process so all aspects of your business are included.When you think you have a marketing message that will work well, try it out before you incorporate it into your marketing tools. When you are sure you have a statement that will work for you, use it consistently. It is the foundation of all of your marketing efforts.

you are the love of my life

Great post Augie! One of the biggest challenges I...

2009-12-28T19:46:17.881-06:00

Great post Augie!

One of the biggest challenges I see for marketers in 2010 is how to keep up with all this change. Technology is evolving so fast and people move from one social media tool to another quickly. Those of us who want to do the right thing can end up spending more time on self-education and monitoring the social media world – including the written and unwritten rules – than we do on the creative and communicative parts of our jobs. The trick will be figuring out how to keep our technical skills current and still have time to put thought and creativity into communicating in a way that is interesting and compelling to the target audience. (And by “target audience” I don’t mean people we want to blast, I mean people who will care.) You’ve definitely given us a lot to think about as we head into this brave new world!

Spot on. I’ve been saying for a long time that soc...

2009-12-23T20:38:35.034-06:00

Spot on. I’ve been saying for a long time that social media will require wholesale changes in the way agencies and corporate communications departments are staffed and managed. And I’m not talking about adding new bodies with different skills sets.

Marketers will become hybrid customer service reps (or vice versa) and those that work for big brands will be on the clock 24/7. The days of the Mad Men-style Happy Hour will soon be over. The bars won’t be open when your shift ends at 6:00am.

The era of Ogilvy’s “big idea” is nearly over as well. We’re entering an era of a thousand small ideas. With data driving opportunities for highly targeted and fragmented marketing, there will be little time and money allotted to produce grandiose concepts – no matter how entertaining they might be. I predict marketing creativity – as we know it – won’t be nearly as valuable as the ability to find and relate to people wherever they are in short, dynamic bursts of terse, actionable information.

As a writer, I’ll miss the clever concepts. But as a marketer who cares passionately about getting clients’ their money’s worth, I’m ecstatic. I was bored doing things the same way for 20 years anyway. Vive la différence!

@CarriBugbee
Social Profiles: http://www.CarriBugbee.com

Thanks Jascha! Appreciate the input.

2009-12-22T11:20:05.681-06:00

Thanks Jascha! Appreciate the input.

Great post Augie. My take is a bit different tha...

2009-12-21T14:59:22.002-06:00

Great post Augie.

My take is a bit different than Bali's in that i believe managing marketing with accountability trend of the present and future. Our business as marketers has changed and I believe we can attribute this change to data.

Once a competitive advantage, data is now table stakes. It fuels our businesses. To be successful, it is a requirement to use this data to iterate, to continually adjust and improve. What has been traditionally referred to as the “IT stack” has made its way into marketing vernacular.

Just as the IT stack enables an assortment of applications and software to work in concert to perform tasks, consider the ‘marketing stack’ as a combination of those same services and technologies needed to empower an effective iterative marketer and create game-changing marketing programs and campaigns.

Marketing is dead. Long live marketing!

Thanks for the comments Bali! I'm not sure creati...

2009-12-18T11:50:13.856-06:00

Thanks for the comments Bali!

I'm not sure creative marketing ALWAYS wins. A lot of creative marketing forgets the consumer, the emotion, etc.

One problem I can have with "creative" marketing is that people often enjoy the message but forget the brand. Quick, tell me the brand behind Elf Yourself, one of the biggest viral campaigns of the past three years! Chances are you and most others can't recall the brand!

I'm certainly NOT against creativity, but brands need to shoot for something deeper than just being creative. That's why I like the Forrester POST methodology: People then Objectives then Strategy (where creative mostly fits) and then Tools/Tactics/Tech.

Thanks for the dialog!

Great read, I believe the current situation is goi...

2009-12-18T04:41:09.521-06:00

Great read, I believe the current situation is going to be a testament to creative talent. Creative marketing is ALWAYS going to win, and the talented individuals who create it will succeed. It is not that consumers dont like looking at ads, people look forward to the creative ads during the Super Bowl, it is just that most ads sux. Most ads are just trying to sell you something instead of making it worth your while to be sold. Companies are going to have to hire true talent and not just resumes, they are going to have to realize the people who can execute. Look at how Bmw and Audi were able to place their products in the James Bond series, consumers did not mind that type of marketing. If I am watching a football game why do I want to watch an ad about bed pans? or toe nail clippers? Those type of misaligned ad placements are going to make me skip through the ad and get back to the game. People have to be entertained, as Maximus said in the movie Gladiator "Are you not entertained", then people might watch more ads.