I agree that Twitter is here to stay for awhile. H...

2010-01-29T00:40:17.039-06:00

I agree that Twitter is here to stay for awhile. Having a resource that connects like minded people all over the world opens the potential for great things to happen. We haven't even begun to see the possibilities.

Very well said, Brandon. Thanks!

2010-01-24T21:45:47.045-06:00

Very well said, Brandon. Thanks!

This reminds me of the concept that some agencies,...

2010-01-22T14:48:31.901-06:00

This reminds me of the concept that some agencies, brands, organizations, etc. seem to want to 'wait it out' and see if this [insert tool here] thing is going to work out. But the thing is, there are no guarantees that any of the tools we are using today will be relevant in a year, much less in 5 years. That is NOT an excuse to fail to engage! We must avail ourselves of the tools that are available to us while they are useful and not get caught up in predicting the future. In order to score a hit, you have to swing the bat.

We have to ask better questions. Instead of 'should we be on Twitter' or 'how do we know how much to invest in our Twitter program' or 'is Twitter dying,' we need to start with questions like 'where are our customers spending time and conversing online' and 'how can we provide value naturally in these channels so that we enable the spread of goodwill throughout the social web.' The answers to the latter questions will inform the answers to the former.

Thanks for the post Augie!

Comments on Experience: The Blog: Is Twitter Fading? For Marketers It’s not Twitter ...

I agree that Twitter is here to stay for awhile. H...

Very well said, Brandon. Thanks!

This reminds me of the concept that some agencies,...