|Source: Me and Prisma|
Does My Experience of Purchase and Abandonment Match Yours?
Three years ago I bought a smartwatch. I wore it for a couple months, got annoyed, and gave it away. It was clunky, slow, difficult to manage, had poor usability, and the battery life was disappointing, but the real killer was that it didn't add anything my smartphone wasn't already providing more easily and effectively.
Two years ago I bought a fitness wearable. It broke once, I fixed it, it broke again, and I abandoned it. Besides being poorly constructed, it had limited functionality, and the data it collected seemed wildly unreliable, but the real killer was that I got nearly as much value from using the free mobile app to track my exercise as from having the fitness band do it.
Last year I got an Oculus Rift. I played with it, got bored, and now I touch once every week or two--not completely abandoned, but almost. The head-tracking rocked and the 3D was great, but the real killer was that the games available for my old-fashioned monitor were leaps and bounds more engaging than the relatively crude options available through the Oculus Store.
And three months ago, I purchased an Amazon Alexa Dot. It does a few things very well--the device is perfect for playing music on demand and as a party novelty--but I am using it less and less because it doesn't do many things well. The real killer was that I expected it to be fully functioning and intuitive out of the box, but instead, users must add "skills," the installable apps for Amazon Alexa devices. Apps are great on my phone, where I can see and interact with the icons, but the app model doesn't work nearly as well when I have to memorize verbal commands. To make matters worse, the Amazon skills directory is flooded with confusing and poor-quality options. Now, my Alexa device gets more use erroneously responding to dialog on TV shows than accurately responding to my wife's or my commands.
Exception to the Rule: My One Successful New Device
To learn more about my Fire TV Stick experience, what it says about customer experience and the reasons why first-mover advantage goes to the brand that first gets customer experience right, please read my entire blog posts on my Gartner blog.