|Photo Credit: Me!|
This year’s list demonstrates why that dismissal is an excuse. The heterogeneity of the top ten most respected companies illustrates how easy it is to overlook the hard work of creating a great customer experience, building an ethical and customer-centric corporate culture and leading in a way that resonates with employees and consumers. The top ten firms in the 2016 poll are Amazon, Apple, Google, USAA, The Walt Disney Company, Publix Super Markets, Samsung, Berkshire Hathaway, Johnson & Johnson, and Kellogg Company.
To learn more about why it is an excuse to dismiss the success of USAA, Disney, Amazon and Google and what these firms can teach us about customer experience, loyalty, advocacy and reputation, please continue reading on my Gartner blog.