What is happening to those middle class jobs? Says the AP, "They're being obliterated by technology."
The article reminded me of another I read in 2011, "Why Software Is Eating The World." It was written by Marc Andreessen, the visionary who co-developed the first widely used web browser and founded Netscape. He saw a technology-filled future with plenty of opportunity and jobs. Andreessen said we are "in the middle of a dramatic and broad technological and economic shift," that made him "optimistic about the future growth of the American and world economies."
So, whose future is correct? The AP's dystopian future or Andreessen's rosy one? Perhaps both--it may be a sad reality that economies can thrive by many measures while large numbers of citizens remain unemployed or find themselves shifted to lower-wage jobs. Just look at last week's financial news--the S&P 500 rose above 1500 for the first time in four years, and unemployment claims also fell to a five-year low, but the overall unemployment rate remains more than 50% higher than at the beginning of the Great Recession and more than double what the US experienced during the roaring economy of 2000. Meanwhile, median household income after inflation fell to a level 8% lower than in 2007, and the gap between the wealthiest and the rest of Americans grew, with income for the top fifth of American households rising by 1.6% last year compared to declines for households in the middle.
|Source: CNX.org based on US Census Bureau Data|
|Fritz Lang's--or Marc Andreessen's--|
vision for workers' future?
Andreessen does not seem to mind--or at least does not have an answer for--the duality his technology creates. He notes, "Many people in the U.S. and around the world lack the education and skills required to participate in the great new companies coming out of the software revolution... (They) will be stranded on the wrong side of software-based disruption and may never be able to work in their fields again." Too bad, so sad, Marc?
The recent AP article notes that technology in the workplace has not been a zero sum game--even in just the last few years, tech has created winners and losers. "Companies in the Standard & Poor's 500 stock index reported one-third more profit the past year than they earned the year before the Great Recession. They've also expanded their businesses, but total employment... has declined by a half-million." The winners of the economic shifts of the past six years have been stockholders and tech employees while many others are losing out.
For an example of how technology has changed an industry look at Amazon, which Andreessen praised for evolving "while Borders was thrashing in the throes of impending bankruptcy." Amazon is one of the greatest success stories of the past two decades, but its success did not come merely by embracing new distribution methods but also by eliminating costly, wage-earning, benefits-demanding workers. Borders is gone, leaving 20,000 local retail employees without jobs, and more than 1,000 independent bookstores closed from 2000 through 2007, leaving about 10,600 unemployed. Meanwhile, printing employment has decreased a whopping 23.5% in just five years, and that drop is bound to accelerate in the next few years thanks to the adoption of new tablet hardware--IDC forecasts worldwide tablet shipments will be 40% higher in 2013 than in 2012 and will more than double last year's volume by 2016.
The employment shifts are not just limited to Amazon and books, of course. Look at Netflix, which employees 2,400 people but has almost single-handedly put 7,000 video rental stores out of business and forced Blockbuster to decrease its workforce from a peak of 60,000 in 2004 to little more than 4,000 today. Or Pixar, a company whose creative output I revere, but which has also replaced scores of animation workers with more powerful, flexible and efficient animation technology. Or online photo distribution sites that replace photo process workers. Or digital music systems that replace those employed in CD production, distribution and retail.
Computers may even replace those jobs you might have thought safe in our digital world. Did you watch IBM's Watson beat Jeopardy's two biggest all-time winners? How might organizations put that same sort of artificial intelligence and computing power to work? Robot journalists? Robot soldiers? Robot investment managers?
What about the jobs of the 2.3 million people in the US employed as customer service representatives? IBM notes that "one of the first real-world applications of Watson’s technology" will be in customer service, and an IBM CTO dares us to "Imagine if you had a system where you just called Watson, asked a question, and you get the answer in real time." What I imagine is 2.3 million more people losing their jobs, many shifting from middle-class jobs to something less.
Even legal professionals are seeing a shift. The New York Times draws a striking comparison in a recent article: In 1978, legal discovery for the five television studios entangled in a Justice Department antitrust lawsuit cost $2.2 million to have lawyers and paralegals examine six million documents. Last year, a new e-discovery service helped analyze 1.5 million documents for less than $100,000. 01001111 01100010 01101010 01100101 01100011 01110100 01101001 01101111 01101110! (That stands for "Objection!" in binary code.)
It's not that technology replaces jobs, it simply tends to outplace people to lower paying ones. Notes David H. Autor, an economics professor at the Massachusetts Institute of Technology, "Over the long run we find things for people to do... but does changing technology always lead to better jobs? The answer is no.”
So are many of us doomed to end up out of work or under-employed as workers maintaining high-efficiency robots and computers? I think that is up to us in large part, because we do have a weapon at our disposal: A deep, ongoing commitment to learning.
The idea that education in our teens and 20s will prepare us for lifelong employment is as dead as, well, Borders book stores. John Dewey, an education reformer a century ago, recognized this well when he said, "Education is not preparation for life; education is life itself."
How many of us are using today the things we learned in school? Heck, how many of us over 35 are using the same skills that propelled our careers just 10 years ago? And while technology may be increasing the speed of obsolescence and the need for constant learning, even tech jobs are not immune. In fact, the commitment that technology workers have to maintaining their own skills has more to do with their relevance and employment today than the fact they have dusty certificates attesting to their knowledge of COBOL, NetWare, ColdFusion or C++.
Software and hardware can replace repetitive tasks; they can disintermediate distribution channels; they can replace the jobs of people who search, compile, compute and report data and numbers; and they may someday answer our questions when we use customer service channels. But software cannot think--at least not yet. (I will leave for others to consider the potential societal and employment implications of technological singularity--a theoretical point when computers surpass human cognitive capabilities--which some predict could come two to four decades hence.)
Software and hardware can replace humans in some tasks, but not all. They cannot inspire others, envision the future, be creative, entertain or apply judgment. A computer may be able to do what a customer service rep or paralegal does, but no amount of hardware or software will ever accomplish what Steve Jobs, Jeff Bezos or even, for that matter, Marc Andreessen have. Steve Jobs, who perhaps has done more to advance technology in our lives than anyone in generations, still recognized the vital importance of good people: "The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can."
Do you incite curiosity in others? Do you want to change the world? Are you committed to learning every year, every week and every day? Can you discuss the changes that occurred in 2012 within your industry at the same length you can the 2012 record of your favorite sports team or last season's outcome of your favorite reality TV program? My guess is that today, more Americans can name a greater number of people Taylor Swift has dated than they can thought leaders in their own industry. In his 2005 best-seller, "The World Is Flat," Thomas Friedman notes, "In China today, Bill Gates is Britney Spears. In America today, Britney Spears is Britney Spears -- and that is our problem."
Here are some simple tips on how you can commit to regular, ongoing learning and keep the robots at bay:
- Every single weekday, find something professionally pertinent to post as a LinkedIn Update--a news story, interview, survey, infographic or research report. If you have not found something to post today, then your work is not yet done for the day. (This habit not only helps you stay on top of news in your profession but also elevates your reputation among your peers. Take that, robots!)
- Visit LinkedIn every day as a news source. You can find a lot of interesting web sites and blogs to which to subscribe, and sites for professional associations are also particularly good for career oriented news and information, but many overlook one of the best professional information sites around--LinkedIn. The company has been busy improving the discovery of content with LinkedIn Today and new Original Content, and while many of the LinkedIn communities can be spammy, you can also find terrific, well-managed communities to join.
- Schedule non-work time for career learning. If you can make time for "appointment TV," then make an appointment with your career outside of work hours. Once or twice a week, schedule time on your calendar to read. If you focus your research on where you want your career to take you in two or three years, this habit will help you get there.
- Don't overlook books. I'll admit I can be guilty of this one. In our mile-a-minute culture, it can seem that today's blog post is more relevant than a book published last year, much less last decade. While books may not be a source of the most recent case studies, great books do more than just furnish fresh stories--they can inspire new ways of thinking. For example, Groundswell by Charlene Li and Josh Bernoff may be several years old, but its approach to getting social media right is still as solid as ever. Find out what your boss or others in your company are reading, or ask them for a book recommendation--this can provide good reading and good professional bonding. Better yet, seek out or start a professional book club where you work--that is something no robot will ever do.
- Create a professional Twitter list and follow some industry leaders on Facebook. Twitter is fun and informative, but its damn noisy. I long ago stopped paying attention to my tweet stream and instead focus on lists. Create or subscribe to a Twitter list of some of the best thinkers, research firms, professional associations and publications in your industry and check it daily. Don't forget Facebook, which has been making inroads to the professional networking space. Whereas two years ago almost none of my professional networking occurred on Facebook, today I'd estimate a third does. Instead of friending people you do not know, follow them, instead.
- Write a blog. I made this recommendation in a recent blog post, so I won't repeat myself here except to say that consuming news and information is helpful, but it is much, much more powerful and beneficial for you to turn that into your own ideas, insights and recommendations.
You and I cannot change the course of the world or alter how technology will impact the lives and wages of workers, but we can change our own course. If we are hurt by the fact we fail to keep our knowledge, skills and abilities current, that is not the fault of our employer's training programs, bosses, government agencies or our education system; the fault is entirely our own.
Thomas Friedman's book popularized an African proverb appropriate to bring this blog post to a close:
“Every morning in Africa, a gazelle wakes up.The robots are waking. They have already killed slower gazelles. And they are getting faster every day.
It knows it must run faster than the fastest lion, or it will be killed.
Every morning a lion wakes up.
It knows it must outrun the slowest gazelle, or it will starve to death.
It doesn't matter whether you are a lion or a gazelle.
When the sun comes up, you better start running.”