Experience: The Blog: Digital, Mobile & Social Experiences that Build Brands
I'm curious about the Sony Ericcson last tweet. Do you think they were unable to negotiate terms to simply hand over the account and change the username? Whenever a brand (or person) asks its followers to follow a new account, this questions comes to mind. Wouldn't they want to keep the follower base they've acquired?Interesting retrospective. Thanks for putting it together :)
Liz, I think the reason for this is that the new handle, @sonyxperia, already existed. I don't know how many followers they had accumulated, but I think they had to keep the ones they had and hope to accumulate some new ones from @sonyericsson.As an interesting side note, none of the brands that asked followers to follow a new handle did so more than once. I would think this is something worth repeating, given how few people are likely to see a single tweet. And since the now dead handle doesn't have to worry about losing followers, all the more reason to tweet it more than once!
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