Today, "social" generally refers to social communications, but increasingly social will influence not simply what we say and how we say it but how we think and what we want (or, at least, the way in which we want it). The growing sharing economy is already changing consumer behaviors and attitudes, and that means business models must change as well.
Below is a video of my presentation in which I address three social media and sharing economy trends:
- The future of social media is not media, it's business,
- The future is radically transparent, and
- The future is serendipitous
What do these trends mean to business and how can we prepare today? I plan to publish a book this fall on these topics, but until then, please enjoy my 25-minute presentation on the future of social business and the sharing economy...
A big thank you to Responsys for inviting me to present at its terrific event.