Experience: The Blog

Experience: The Blog: Social Experiences that Build Brands

Saturday, July 26, 2008

Posted by Augie Ray

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About Experience: The Blog

Social media is not about status updates, marketing is not about messaging and business is about more than dollars and cents. In an increasingly social world, social experiences are what matter. Our communications, technology, products and culture are all becoming more agile, real-time, mobile and social.

On this blog, we will explore how organizations create, monitor, respond to, and participate in those social experiences that create trust, foster relationships, unleash advocacy and drive business results. You are welcome to participate, criticize, praise, critique, expand, or correct the information and opinions found on this blog. Spam, off-topic, or crude comments will be deleted, but all others are welcome.

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Social Media (216) Twitter (57) Facebook (34) Customer Service (24) Viral (24) Consumer Insights (22) Word of Mouth (22) Demographics (18) Law (17) Social Networks (17) Human Resources (16) Innovation (16) Advertising Backlash (15) Metrics (15) Brand Value (13) User-Generated Content (11) Technology (10) Trust (10) ROI (9) YouTube (9) Crisis Management (7) Experience: The Blog (7) Marketing (7) Privacy (5) Sentiment (2) Credibility (1)

About the Author

I am Augie Ray, Executive Director of Community & Collaboration at USAA. Formerly, I was a Sr. Analyst of Social Computing at Forrester and Managing Director of Experiential Marketing at Fullhouse.

I enjoy studying and discussing topics pertaining to Social Media, marketing, brand strategy and interactive marketing. Please comment freely on this blog to tell I'm wrong, right, or somewhere in between.

I hope you find the content and links here to be insightful, helpful, informative, and fun.

The views expressed on this website/blog are mine alone and do not necessarily reflect the views of my employer.

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This work is licensed under a Creative Commons Attribution 3.0 Unported License.

You may freely share or use content from this site, provide you attribute the work to the author, Augie Ray, and provide the URL of this blog: ExperienceTheBlog.com.

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